Nerma Albertorio, Founder & Executive Director of Centro para Emprendedores
Centro para Emprendedores
Puerto Rico-born and raised, Nerma Albertorio started her journey as an entrepreneur trying to build too much without having the right team in place. Sound familiar to any business owners out there? While providing marketing consulting services for companies and developing a product for high school students, she was simultaneously starting a restaurant.
An active community leader in Puerto Rico’s startup ecosystem since 2011, she was looking for someone to tell her, “Hey, this is normal. Making mistakes is part of the process.” Ultimately, she became that person.
“If you’re trying to make too much something is going to burn, and in my case everything burned,” Albertorio reflects. “In my mind I had plan A, plan B, and plan C, and if plan A didn’t work I still had plan B and C. In the end, I lost everything. During my introspection process, I realized I didn’t have the skills to look for the right team. I didn’t know my strengths and weaknesses. But I didn’t have to feel like a failure. My mistakes were part of the process of becoming an entrepreneur.”
Getting Unstuck From The Paralyses of Analyses
Albertorio’s introspection served as the impetus for Centro para Emprendedores, a nonprofit and educational space that she founded in 2012–for entrepreneurs led by entrepreneurs. Wanting to give people hands-on experience, she launched the initiative by organizing Startup Weekends on the island. Later, the program evolved as the needs of the participants changed, and the team created a proprietary curriculum focused on navigating the business landscape of Puerto Rico.
“Through entrepreneurship, you can really empower people to change and move out of cycles of poverty,” she says. “I really love when you can see in people’s eyes that they get it, and they understand that they can be owners of their own lives. That’s the best part of this.”
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During its first five years, Centro para Emprendedores was in the business of helping founders launch their startups, until Hurricane Maria hit the U.S. territory in 2017. From there, Albertorio and her team designed new programs to help established business owners reinvent themselves and rebuild after disasters, as well as to support new entrepreneurs responding to the crises.
Prior to the hurricane, Puerto Rico was already in debt and had one of the lowest economies in the United States. The impact of Hurricane’s damage to the island was estimated at $43 billion by Puerto Rico’s planning board in 2018.
In 2019, out of Puerto Rico’s 3.2 million people, 43.1% of the total population and 57% of its children were living in poverty. That being said, according to an annual report by Invest Puerto Rico, a local nonprofit promoting economic development on the island, new business commitments in the U.S. territory created nearly 3,500 jobs and $58 million in investment capital from 2019-2020. While these numbers show a positive move in the right direction for the economy, local entrepreneurship can address the underlying systemic problem from the ground up–rather than the top down.
“To me, entrepreneurship is the only way,” says Albertorio. “I once heard someone say, ‘We cannot aspire to be a state if we are not prosperous, and we cannot aspire to be an independent nation if we’re not prosperous,’ and right now we’re not prosperous. With poverty levels encompassing half the population, we have a lot to rebuild before we can be in a position to make a lot of decisions.”
Closing The Age, Gender, And Fulfillment Gaps
Making the decision to start a business–giving oneself permission to become an entrepreneur–is a pivotal first step at any age. In the early days of Centro para Emprendedores, most of the participants were students and young people. As the organization has expanded, the community has seen a surge in participants over 50, many that are retiring and want a business source to complement their income.
On the gender front, 70% of the Centro’s participants are women. This is a promising sign, considering that in the U.S. as a whole only nine percent of venture-backed entrepreneurs are women. Two years ago, when Albertorio launched a program exclusively for women, what surprised her the most was that all of the women looking for support were highly educated and successful in their own right, but looking for a career change and more fulfillment.
In order for significant cultural, social, and economic shifts to take place, Albertorio says, “Women have to be at the same level as men in terms of accessing capital and investment. We [women] don’t talk the same language because we’re not built like that. We take into consideration a lot of other things. For me, as a woman and entrepreneur, it’s more about creating a safe environment, so my team has a good quality of life and access to tools to help them grow. Women take more care of human resources. It’s not just about numbers. We have to learn to make a balance between those two things.”
Being Competitive With The Rest Of The World
With regard to Puerto Rico becoming competitive with other entrepreneurial ecosystems, Albertorio says a collective mindshift needs to transpire across the island. She finds that some community leaders in parts of Latin America don’t quite know how to communicate with Puerto Rico, citing the island’s status as a U.S. territory as a contributing factor.
“There’s a lot of political and cultural things around Puerto Rico that have made us what we are,” opines Albertorio. “We’ve been told that the U.S. is everything. As a nation, we have to learn that we’re part of the world and we have a lot to give.”
She adds that the island’s native “doers” and “creators” are committed to making their businesses thrive. And while Puerto Rico has endured colonial ambiguity since 1917, its location and association with the U.S. government does provide some benefits, such as being protected by the same IP laws as the U.S. mainland, as well as eligibility to certain funds and grants.
On that note, Albertorio says, “We’ve been doing a lot of great things, but we haven’t established our position. We have a lot of disconnection because we’re looking inside the island, not outside. We need to showcase what’s happening here in other spaces and global stages.”
To learn more about Centro para Emprendedores, go to www.centroparaemprendedores.org.
Original Post: forbes.com
MDR services and managing cybersecurity within your business | Carousel Industries
No matter the size, industry, or location, nearly every company today has a cybersecurity strategy. But there are many methodologies your organization can use to protect its digital assets and determining the right approach for your business means balancing your desired cybersecurity posture against your resource availability of staff and money.
Given the evolving threat landscape, reputation damage and financial harm that can result from a security incident, midsize organizations often struggle to determine how to implement an effective cybersecurity strategy while still being cost efficient.
We regularly work with clients who have these same questions. Through our years of experience building out a team of highly skilled cybersecurity experts, we’ve seen first-hand how demanding it can be—from both the cost and headcount standpoints—to develop and maintain an internal MDR. To help illustrate why expenses mount so quickly and how time-consuming the work conducted by a cybersecurity team really is, we’re launching a series of blog posts that dive into the details.
What does an effective cybersecurity team look like?
It’s important to understand the four distinct disciplines or roles that typically form the core of any skilled cybersecurity team.
Governance, risk management, and compliance
This function is sometimes part of the IT department but more often it’s a component within the risk management team. The role focuses on internal audit and third-party risk management functions and likely has a direct reporting line to the CISO when part of the IT team.
Threat detection and incident response are at the heart of the threat management team, encompassing 24/7 monitoring of the company’s assets with risk mitigation related to attacks and security breaches. This group leverages a complex set of tools, which are necessary for not only monitoring but also analysis, forensic investigations, attack mitigation, breach containment, and remediation.
SecOps utilizes tools that are core to the protection of the organization’s assets and the team’s responsibilities range across applications, endpoints, identity, edge, network, monitoring on compliance, management, and DevOps. The SecOps role focuses on the health, care, and feeding of the tools and platforms used to accomplish their tasks and ensuring activities are in alignment with best practices.
In order to remain compliant with evolving regulatory standards and maintain parity with the constantly changing threat landscape, an organization must continuously re-assess and update its tools and technologies. The group managing the company’s digital transformation efforts needs to have a strategy and long-term plans to ensure new implementations align with the organization’s use cases and requirements over time.
Looking at the math of cybersecurity
Of the four core areas described above, threat management and SecOps are the most resource intensive and expensive components of a cybersecurity program. Threat management is complex and difficult, and it doesn’t scale down well. Minimum viable coverage 24/7 across the various key areas—threat monitoring, threat research and hunting, pen testing, content development, attack simulation, and incident response among them—typically requires at least 15-20 people based on deep research conducted as part of a master’s dissertation focused exclusively on the topic. That level of coverage provides only a single resource in each of the senior roles and doesn’t allow for redundancy. An effective, properly staffed threat management function is nearly impossible to accomplish without a hefty budget available to launch and sustain operations. Attaining similar coverage within a SOC operation is equally prohibitive, requiring more than two dozen individuals with highly targeted skills and expertise.
There are relationships between spend levels and security postures that are relatively similar throughout the SME space. Looking across the available reports, mid-market companies report their IT budgets are typically about 7% of revenue. From there, SMEs say they spend an average of between 10% and 15% of their total IT budget on security. Depending on the organization and its industry, cybersecurity spend can reach 25% of the overall IT budget.
From there, the math reveals just how difficult it is for SMEs to staff and fund a high-performing cybersecurity team completely within their own organization. Using the minimum resource count of 15 people and an average blended rate of $100,000 per headcount, the threat management salary bill alone could tally $1.5 million per year. Assuming the business has 25% of the IT budget available to use for cybersecurity—and also assuming the technology stack would only cost about double the salary bill—then the annual revenue of the organization needs to top $250 million to make an all-internal cybersecurity architecture financially feasible. Utilization rates and other factors may still render it undesirable from a monetary standpoint, potentially even having a negative ROI if the minimum viable requirements fall short of meeting the company’s needs.
Creating the right cybersecurity architecture
So how can midsize firms develop a cybersecurity strategy that blends key internal headcount resources with the right level of external expertise? How can your business keep costs reasonable without sacrificing quality, either in the skills or technology available to protect the organization’s systems and data assets?
There are strong business justifications for maintaining some services in-house and equally important use cases that point to cost-effective outsourcing for other functions. A carefully constructed blend of internal headcount and external expertise provides the monitoring, detection, and response capabilities you need with a financial commitment that fits your budget. The assessments of where those functions are best positioned are covered in more detail in the next post in our cybersecurity series to help you find the right balance for your organization.
Business Of One: Collective Gathers $20M For Self-Employed Financial Services
Subscription-based back-office platform Collective returns with another round of funding, this time a $20 million Series A supported by returning players and a group of new and notable backers.
The new funding comes eight months after the San Francisco-based company raised $8.65 million in seed investment. Its platform provides “businesses of one” with tailored financial services, including access to trusted advisers who oversee accounting, tax, bookkeeping and business formation needs.
“It has been a tremendous period of growth since our seed round,” CEO Hooman Radfar told Crunchbase News. “We’ve had 20,000 members join the waitlist and experienced 8x to 9x growth since that point in membership. We are saving people in businesses of one $16,000 per year and helping them become self-employed.”
General Catalyst is again leading the new round and was joined by Ashton Kutcher, via Sound Ventures, as well as existing investors Expa, QED Investors and Gradient Ventures. Other notable investors include Steve Chen, Hamish McKenzie, Aaron Levie, Kevin Lin, Sam Yam, Li Jin, Shadiah Sigala, Adrian Aoun, Holly Liu, Andrew Dudum and Edward Hartman. This round brings Collective’s total funding to $28.65 million, according to Crunchbase data.
Radfar, along with co-founders Ugur Kaner and Bugra Akcay, launched Collective in September 2020 to go after 59 million self-employed workers in the U.S. who balance administrative tasks with building their business. That number is projected to be 86.5 million by 2027.
The company saw its revenue grow by more than 250 percent in the past year. As such, Radfar intends to invest the new funding in scaling the business, the automation roadmap and new hires.
“We are thinking about our members first and on making them successful,” he added. “We will expand our team to handle the demand and get people off of the waitlist. We continue to make investments in automation, including quarterly tax estimates, and you can also speak with someone from Collective to help you do your taxes.”
Once the tax season is closed out in June, Collective will focus on building on its team of 30, Radfar said. He is currently looking to bring in a person to partner with him on recruiting and developing the talent Collective already has, as well as seek out operations and product technology.
Meanwhile, Niko Bonatsos, managing director of General Catalyst, said the future of the self-employed space will involve earning the trust of individuals, and he believes that Collective has a good foundation there, as well as a strong market fit and team.
“When you have that trust, you can then begin to layer other services, such as benefits and insurance,” he said in an interview. “We felt Collective could emerge as a category-defining company as millions of people are forming businesses of one. More startups are getting incorporated than ever before during the pandemic, so we are on the right side of history.”
Illustration: Dom Guzman
He Built A $2 Billion Business By Creating A SaaS Platform That Powers Banking Services
Eugene Danilkis has raised close to $175M to reengineer how financial and banking services are designed and delivered.
During our interview on the Dealmakers Show Danilkis shared his adventures into entrepreneurship, his perspective on taking risks, fundraising and growing as a startup CEO.
Travel & New Perspectives On Risk
Eugene Danilkis was born in Ukraine when it was still part of the Soviet Union. He didn’t know why his parents were teaching him English when he was still barely learning to speak their native Russian language. It wasn’t until they hopped on a train to leave the country when he was just seven years old that it all made sense to him.
After spending six months in Italy, they finally arrived in Canada, where he spent most of his early life growing up in Vancouver.
He says being thrown into a new culture and language actually motivated him to learn, and as quickly as possible. Partially for survival, but also to thrive, and because so many benefits came from it.
This big transition also gave Eugene a whole new perspective on risk. He saw the big risk his parents took moving their family halfway across the world to a completely new environment. When it came to thinking about entrepreneurship he realized that any potential downsides would be trivial compared to the risks his parents had taken to bring him so far already. He knew what hard was, and he wasn’t afraid of failing at work.
He also credits his parents with offering tremendous support and encouraging him to go above and beyond in applying himself to his studies. That helped him excel in math and computer science.
After college he landed a job writing software that would be used by NASA on the International Space Station
After college he landed a job with the Canadian Space Agency, writing software for NASA satellites.
That experience again set the bar pretty high for what could keep him engaged and interested. Pursuing his Master’s degree seemed like a new challenge worthy of taking on. Even more so when the opportunity arose to get his degree in the US at Carnegie Mellon.
It would be an exciting new adventure to embrace. One with more travel and learning ahead. A chance to start from scratch and explore. So, he gave up his apartment, got rid of his furniture, and got ready to take off with just what he could carry in suitcases.
That program ended up taking him to even more countries, including Portugal, Germany and Netherlands. A lot of the time was also spent working on banking software for a corporate sponsor.
Venturing Into Entrepreneurship
During this program Eugene and his co-founders learned a lot about the world of banking and finance. They saw a great opportunity to innovate and build on the technology side, and to have a big impact. They could see this huge trend happening. This was their chance to ride that wave.
So, again he leaped into a new adventure. Making that leap, and giving up a job, salary, and moving to a new place is what keeps most people stagnant, and on the sidelines.
From his experiences growing up, Eugene says there really was no downside. He could always go back and get a job if he really wanted to. In the worst-case scenario, at least he would get the chance to learn a lot. It was all upside potential.
So, again he leapt into a new adventure. And together they started Mambu.
They spent the first year bootstrapping and figuring out exactly what they were building.
The two of them used consulting and software development to pay the bills and keep their exploratory work running. They built a prototype and then found the backing of some angel investors. That made it real for them. Though it would still be several years before they really made it big.
In fact, looking back and considering his top advice for starting a business with this hindsight, he says he would spend less time trying to convince customers and investors of what they had built already and put more emphasis on transparently iterating and building customized solutions along with their paying customers and shareholders.
Eugene describes Mambu as a SaaS platform for banking like Salesforce is to CRM. The back-office system for banks, lenders, and other fintech businesses to design and manage how their products work. It is an accelerating space in which he sayshas infinite evolutions as consumers and products change in the future.
To date, they have raised $175 million at a $2 billion valuation.
Storytelling is everything which is something that Eugene Danilkis was able to master. Being able to capture the essence of what you are doing in 15 to 20 slides is the key. For a winning deck, take a look at the pitch deck template created by Silicon Valley legend, Peter Thiel (see it here) where the most critical slides are highlighted.
Remember to unlock the pitch deck template that is being used by founders around the world to raise millions below.
Establishing Clarity & Focus
Some of the great takeaways from this podcast episode were how this entrepreneur approaches board meetings and his own evolving role as a founding CEO.
He describes being more intentional and how taking the time to be more clear about the priorities ahead can make a lot of difference in working with your board, and also ensuring you are doing a good job, at the right level as a leader.
For example, clearly and explicitly laying out your own job description with your cofounders each year, as your business evolves. As well as using that same clarity with your board to get the best advice from them, and the most out of your interactions with them.
Listen in to the full podcast episode to find out more, including:
- The keys to surviving lean times to get through to the flush times in your business
- How fundraising changes as you progress through funding rounds
- How big the banking services space is
The post He Built A $2 Billion Business By Creating A SaaS Platform That Powers Banking Services appeared first on Alejandro Cremades.
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